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Sprint Brand Refresh

We came to give Sprint a new strategy and a path to build their business in a competitive market. As part of the new major brand refresh we gave it a brand purpose, and we completely revamped the brand language and toolkit across the entire integrated brand ecosystem including TV, Social, Digital, Print, OOH and internal communications. With the launch of the new brand refresh we were able to elevate the brand and create a communication system that was fresh and unique to support Sprint’s ambition to increase new subscribers and give their existing customers a reason to want to stay.

Project Roles
Creative Director
Company
Droga5
Skills
Design
Media
Websites, Advertising, Brand Guidelines, Commercials - Broadcast, Illustrations, Logos, Magazines, Photography, Social Media Content
Project Industries
Entertainment, Sports
Sprint Brand Refresh
Sprint Brand Refresh
Sprint Brand Refresh
Sprint Brand Refresh
Sprint Brand Refresh
Sprint Brand Refresh
Sprint Brand Refresh
Sprint Brand Refresh
Sprint Brand Refresh
Sprint Brand Refresh
Sprint Brand Refresh
Sprint Brand Refresh