La Prairie Rare Branded Content
La Prairie needed to start a conversation with its’ customers. For 30 years it had successfully launched skincare innovation after skincare innovation. Like many CPG companies, with every new product launch they would see a sales lift and then a valley as they became silent again.
Enter La Prairie Rare. A content strategy for a global luxury skincare brand realized through a branded hub on laprairie.com, a robust social media program and eCRM. La Prairie Rare is an engaging content platform that lives within laprairie.com and is promoted via e-communication and social media. It has its own rich editorial identity and encompasses la prairie’s core brand content categories.
For the inaugural launch we went to Nice France to capture the essence of luxury, spa and refined living
- Project Roles
- Creative Director
- la prairie
- Creative Direction
- Branded Content, Editorial Writings, Photography, UX Designs
- Project Industries