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Marc Jacobs Honey Global Social & Experiential Campaign

When Marc Jacobs Fragrances hired us to launch the new fragrance Honey, we knew we had to make a big impact with his young, tech-savvy fans. Our solution? A geo-social campaign that felt fresh, but still leveraged existing behavior. By snapping a pic, tagging the location, and sharing it on Instagram & Twitter, girls were invited to share their favorite “Honey-spots”—places that boosted their mood and brightened their day. To set the right tone, we seeded #MJHONEYSPOTS around the globe—from Marc Jacobs’ personal favorites to retails stores where fans could buy the fragrance.

Project Roles
Creative Director
Company
Marc Jacobs
Skills
Creative Direction
Media
Advertising, Branded Content, Interactive Installations, Microsites, Storyboards, UX Designs, Web Apps, Websites
Project Industries
Beauty
Marc Jacobs Honey Global Social & Experiential Campaign
Marc Jacobs Honey Global Social & Experiential Campaign
Marc Jacobs Honey Global Social & Experiential Campaign
Marc Jacobs Honey Global Social & Experiential Campaign
Marc Jacobs Honey Global Social & Experiential Campaign