"NOT TOTAL" - Campaign

It's always appreciated when one has the opportunity to be a little bit more conceptual and witty for a brand.
The print campaign won:
Addy Silver -National
Addy Grand Prix - Regional
Ojo de Iberoamérica Bronze

Project Roles
Copywriter
Company
State Farm Insurance Cos.
Skills
Art Direction, Conceptual, Copywriting
Media
Commercials - Broadcast, Magazines, Posters
"NOT TOTAL" - Campaign
"NOT TOTAL" - Campaign
"NOT TOTAL" - Campaign
Support