Pincus New York
Working as the fashion line's Creative Director and Photographer, I created the branding and visual language for PINCUS New York beginning with the logo, identity, and brand video, followed immediately with the photography style. I developed a look that was honest and raw, but stylish and secretly quite comfortable. From the photos, I then created the look book, web/mobile site, and a guerilla campaign with outdoor and digital components to tease the brand launch party, as well as the second season's more tropical turn on city style.
- Project Roles
- Art Director, Creative Director, Front-End Developer, Motion Designer, Photographer
- Pincus New York
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Premiere Pro, After Effects, Art Direction, Conceptual, Creative Direction, Design, Digital, Digital Capture, Editorial, Fashion, Front-End Development, Integrated, Interactive, Lighting, Location, Management of Teams 1-10, Mobile, Motion, Music, Post-processing, Post-Production, Print, Retouching, Social, Studio, Visual Development
- Advertising, Brand Films, Brand Guidelines, Logos, Photography, Websites
- Project Industries