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UFSWEAT: The League of Heavy Smells

To promote Gillette Deodorant's sponsorship of the UFC, we launched the "UFSweat: The League of Heavy Smells." An alternative and fictional MMA League with renegade athletes who struggle against smelly armpits. The big prize was a Gillette Deodorant, which eliminates the bad smell and brings the winner back to the UFC.

Project Roles
Copywriter
Company
Africa DDB
Skills
Conceptual, Copywriting
Media
Advertising, Commercials - Video, Social Media Content
UFSWEAT: The League of Heavy Smells
UFSWEAT: The League of Heavy Smells