UFSWEAT: The League of Heavy Smells
To promote Gillette Deodorant's sponsorship of the UFC, we launched the "UFSweat: The League of Heavy Smells." An alternative and fictional MMA League with renegade athletes who struggle against smelly armpits. The big prize was a Gillette Deodorant, which eliminates the bad smell and brings the winner back to the UFC.
- Project Roles
- Africa DDB
- Conceptual, Copywriting
- Advertising, Commercials - Video, Social Media Content