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US Army Reserve web experience

WHAT IT IS: An engaging web experience that lets the user explore both sides of life in the Army Reserve. The site currently serves as a powerful recruiting tool for the Reserve. HOW WE CREATED IT: After interviewing several Reserve Soldiers, we choose four to feature on the site. Next, we crafted each of their unique narratives, demonstrating how their Reserve and civilian careers were intrinsically intertwined. Finally, we ideated on how to best bring their stories to life. WHAT WE PRODUCED: Various pieces of digital content, including a dozen+ videos, interactive hotspots and several skills-assessment challenges - creating an experience that both engages the user and tests their S.T.E.M. career aptitude.

Project Roles
Copywriter
Company
MRM//McCann
Skills
Broadcast, Conceptual, Content, Copywriting, Digital, Integrated, Interactive
Media
Advertising, Brand Films, Commercials - Video, Interactive Videos, Microsites
Project Industries
Advertising, International
US Army Reserve web experience
US Army Reserve web experience