Chobani brand positioning, brand design, packaging & brand marketing

In positioning the brand, I helped bring them back to health by doing what a roster of other agencies couldn’t quite achieve: translate the vision of the founder. It was an exercise in listening, observing and thoughtfully developing a message and an aesthetic that would resonate both internally and in the much wider world. Through an entire packaging and shelf reboot to creating modern American stories, we created an ecosystem that was undeniably Chobani and could be flexibly shared amongst internal teams and channel agencies.