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Lexus Elevate

Lexus Elevate is an immersive, 360-degree film experience that uses the Samsung Gear VR + Samsung Galaxy S6 to reveal what inspires pro cyclist Christian Vande Velde to love the sport of cycling. The launch encompassed the immersive VR file, identity, visual system, title graphics, cycling kit, google cardboard sleeve and event experience for this launch.

Project Roles
Art Director, Designer
Team One
2D, 360° Video, Interactive
2D Animations, 360° Video
Project Industries
Advertising, Virtual Reality
Lexus Elevate
Lexus Elevate
Lexus Elevate
Lexus Elevate