I served as a copywriter for McCann Erickson in rebranding the beer, Excelent, for the Czech Republic. The main idea was that you should follow your passion and do what makes you happy, not what other people expect of you. This campaign positioned Excelent as the beer companion on your personal journey of self-discovery.
- Project Roles
- McCann Erickson
- Commercial, Conceptual, Copywriting
- Project Industries
- Beer, Beverage