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Hertz "We bring the driver's seat to you"

Hertz was losing ground to Enterprise's operating system of picking up customers and bringing them to their cars. Hertz did them one better by bringing the car to the customer. I was the writer and group creative director on the project at DDB NY.

Project Roles
Copywriter, Creative Director
Company
Hertz
Skills
Conceptual, Copywriting, Creative Direction
Media
Advertising
Project Industries
Automotive
Hertz "We bring the driver's seat to you"