Break the Box - Texas Association Against Sexual Assault
In the fall of 2012, the Texas Association Against Sexual Assault approached us with an RFP. They wanted a campaign to raise awareness of their organization, while also calling attention to one of the major causes of sexual assault, gender stereotypes.
We won the business and crafted a beautiful targeted campaign with the help of our friends at NTROPIC and the world renowned composer, Hans Zimmern.
We also added an activation layer in the form of a causes.com campaign. It helped us take advantage of their existing local members as a springboard to get the 13,000 signatures we needed.
- Project Roles
- Art Director
- Broadcast, Conceptual, Digital
- Commercials - Broadcast
- Project Industries