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Break the Box - Texas Association Against Sexual Assault

In the fall of 2012, the Texas Association Against Sexual Assault approached us with an RFP. They wanted a campaign to raise awareness of their organization, while also calling attention to one of the major causes of sexual assault, gender stereotypes. We won the business and crafted a beautiful targeted campaign with the help of our friends at NTROPIC and the world renowned composer, Hans Zimmern. We also added an activation layer in the form of a causes.com campaign. It helped us take advantage of their existing local members as a springboard to get the 13,000 signatures we needed.

Project Roles
Art Director
Broadcast, Conceptual, Digital
Commercials - Broadcast
Project Industries