Target Fall Style
The year was 2011. Target had a new fall clothing line based on the universal love of graphic tees. They asked us to create a campaign that would produce print ads, social media, and digital. They loved our work so much that when we had everything ready to go, they asked us to shoot television.
We seeded the Facebook experience and the print ads with a few timeless locations to kick things off. Then we called on our Facebook fans to show us more hidden parts of America that were timelessly cool. We created an interactive map where Target fans could post their favorite locations and discover new ones. It was a way to give your favorite spot a shout out on a national stage – Target’s Facebook page.
- Project Roles
- Art Director
- Art Direction, Conceptual
- Advertising, Branded Content, Commercials - Broadcast, Magazines
- Project Industries
- Fashion, Retail