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Chevy catalogues

When Goodby, Silverstein & Partners won the Chevy account, they hired me to help re-conceive and re-write all 16 product catalogs. I wrote long form and short on this project, heavy on product, heavy on message.

Project Roles
Copywriter, Creative Director, Editor (Brand/Content), Content Producer
Company
Chevrolet
Skills
Copywriting, Content, Print
Media
Editorial Writings
Project Industries
Automotive
Chevy catalogues