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SanPellegrino Sparkling Fruit Beverages, Three Minutes in Italy

SanPellegrino Sparkling Fruit Beverages are like a refreshing little taste of Italy in a can. We needed to generate a burst of awareness for very little money. Turns out that real live robots in Italy that you can control over Facebook – Three Minutes In Italy – was the 84 Million impression answer.

Project Roles
Art Director, Creative Director, Designer
Company
San Pellegrino Sparkling Fruit Beverages
Skills
Art Direction, Conceptual, Design, Digital, Interactive
Media
Advertising, Web Apps, Websites
Project Industries
Advertising, Beverage, Virtual Reality
Collaborators