Jagermeister, Reach for the Darkness
It's what we can't see that scares us—darkness strikes fear in us all. And there's not a better moment to get frightened than Halloween. Jägermeister, the darkest of all spirits, unleashed scary in-stores, in-bars and online activations where users experienced real horror and darkness. In collaboration with different street artists we also developed custom 3D chalk street art in Nashville, Denver, Miami and New York that pulled people into an eerie and mysterious world of darkness.
- Project Roles
- Art Director, Creative Director, Designer, Illustrator
- Conceptual, Creative Direction, Design, Retouching, Sketch
- Environmental Design, Posters
- Project Industries