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Jagermeister, Reach for the Darkness

It's what we can't see that scares us—darkness strikes fear in us all. And there's not a better moment to get frightened than Halloween. Jägermeister, the darkest of all spirits, unleashed scary in-stores, in-bars and online activations where users experienced real horror and darkness. In collaboration with different street artists we also developed custom 3D chalk street art in Nashville, Denver, Miami and New York that pulled people into an eerie and mysterious world of darkness.

Project Roles
Art Director, Creative Director, Designer, Illustrator
Company
Ogilvy
Skills
Conceptual, Creative Direction, Design, Retouching, Sketch
Media
Environmental Design, Posters
Project Industries
Wine/Spirits
Jagermeister, Reach for the Darkness
Jagermeister, Reach for the Darkness