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Southwest Airlines Copa America Campaign
During the Copa America soccer tournament, Southwest wanted to tell people about their destinations in Mexico, Central America and the Caribbean. It was a new audience for Southwest, so not only did we need to be authentic soccer fans, but everything also needed to work in both English and Spanish.
- Project Roles
- Copywriter, Creative Director
- Company
- RPA
- Skills
- Copywriting, Creative Direction, Editorial
- Media
- Advertising, Social Media Content
- Project Industries
- Travel/Tourism
