NEXTracker manufactures the world’s most advanced single-axis solar trackers. They are the backbone of solar energy farms worldwide. After a recent acquisition, NEXTracker needed an overhaul of their web presence. As the lead visual designer, I was in charge of the overall UX, visual design and execution of the new responsive website. Through the use of immersive high-contrast photography and slick editorial-inspired layouts, I was able to produce a compelling website that presents NEXTracker as the industry leader that they are.