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American Express Snapchat Story

I wrote and co-directed three 10-second videos for American Express that ran during the 2016 US Open Men's Final Snapchat Story. Each video was interspersed throughout the Snapchat story. The budget was tiny, and the production value couldn't appear too polished as that turns off the Snapchat viewers. It was the first-ever Snapchat Story for American Express and garnered over three million views. Below are the keyframes followed by the Snapchat Story followed by the videos that we shot.

Project Roles
Copywriter, Director
Company
Digitas
Skills
Copywriting, Creative Direction
Media
Advertising, Commercials - Video
Project Industries
Advertising
American Express Snapchat Story
American Express Snapchat Story
American Express Snapchat Story
American Express Snapchat Story