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REMIND ME SOAP - Warriors in Pink
Campaign developed during the Breast Cancer Awareness month. Concept, product design and activation. When the message is as important as making sure it’s delivered at the right moment. - It became the first Cannes finalist for the agency I freelanced for. It also won a Clio Health Silver, Bronze and another Clio finalist.
- Project Roles
- Copywriter, Creative Director
- Company
- Ford Motor Company
- Skills
- Conceptual, Copywriting, Creative Direction, Experiential, Multi-cultural, Technical / Medical
- Media
- Advertising, Branded Content, Case Study Videos, Commercials - Video, Microsites, Packaging, Products - Physical, Prototypes, Social Media Content, Social Media Copy
- Project Industries
- Health/Pharma, Non-Profit