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Bank of America + (RED)
Bank of America's partnership with (RED) began in 2014, when they pledged $10 million over two years to help (RED) in their fight against AIDS. As the Bank's agency, our goal was to drive donations to (RED) and spread awareness that an AIDS-free generation is within our grasp.
- Project Roles
- Copywriter, Creative Director
- Company
- Bank of America + (RED)
- Skills
- Copywriting, Creative Direction
- Media
- Branded Content, Commercials - Video
- Project Industries
- Advertising