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Duluth Trading Company Holiday Campaign
Duluth Trading Company wanted to increase traffic to their website during the holidays, while focusing on gifts for men. So we created an integrated holiday campaign centering on "manly gifts" that featured TV spots as well as online content, all driving to the "Manimator" gift generator on the DTC website. Facebook users were also able to create a manly gift list and share it with friends.
- Project Roles
- Copywriter, Creative Director
- Company
- Duluth Trading Company
- Skills
- Copywriting, Creative Direction, Music
- Media
- Advertising, Commercials - Broadcast, Social Media Content
- Project Industries
- Advertising
