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Motorola Moto X Launch
As an ACD/Copywriter on the integrated launch of Google and Motorola's Moto X phone, I helped create a campaign that spotlighted the device's touchless control, Quick Capture camera, and customizability. The campaign featured TV, as well as interactive print and OOH executions.
- Project Roles
- Copywriter
- Company
- Motorola
- Skills
- Copywriting, Integrated
- Media
- Advertising, Commercials - Broadcast, Commercials - Video, Interactive Installations
- Project Industries
- Advertising
