We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

The Hashtag 500

imagine you're watching the super bowl, and right after a touchdown pass the tv announcer says you can win the game ball if you're the first to tweet a long hashtag right now. that's what we did at the super bowl of motorsports, with a new twitter race every 20 laps. hundreds of thousands of fans raced in real-time for cool stuff like tires replaced in pit stops and fenders broken in wrecks, plus steering wheels, helmets, gloves, the checkered flag, and more. i developed the concept and creative directed the effort with my partner, aaron mosher.

Project Roles
Copywriter, Creative Director
Ogilvy & Mather
Copywriting, Creative Direction, Technology, Wrangling - Celebrities, Management of Teams 1-10
Advertising, Brand Films, Branded Content, Case Study Videos, Social Media Content, Viral Films
Project Industries
The Hashtag 500