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Nando's Peri-Peri U.S. Launch

Nando's Peri-Peri was a big name that no one in the US had ever heard of. Known throughout South Africa and Europe for their flame-grilled chicken topped with peri-peri sauce, and their equally saucy sense of humor, the brand needed help connecting with an American audience, while still remaining true to their identity. I developed a series of print ads, radio spots, OOH pieces, and social ads geared at increasing awareness and getting customers into their first US locations.

Project Roles
Copywriter
Company
Nando's Peri-Peri
Skills
Copywriting, Humor
Media
Advertising
Project Industries
Restaurant
Nando's Peri-Peri U.S. Launch
Nando's Peri-Peri U.S. Launch