Google - ROSE

Google Mexico asked us to create an innovative campaign to promote Google+ Fashion: a digital fashion week that was displayed via Google Hangout. We wanted to deliver more than just an advertising campaign so we asked ourselves: can a creative mind be replaced by technology?

That's how Rose was born. Rose is a genetic algorithm capable of creating fashion collections, or as we like to call her: the first non-human fashion designer.

I was the one who came up with the idea and the Creative Director who lead all the process from conceptualization to production. We teamed up with Google Mexico and Convoy (who developed the WebGL platform where Rose was displayed).