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Nike - Bajo Presión

In seven global tournaments, Argentina’s national rugby team, The Pumas, has never once gotten further than third. Yet the team’s courage, embodied by legendary former captain Agustín Pichot and his famous call to action: “So 80 minutes, until we have nothing left to give. Vamos,” is revered throughout the international rugby world. For the 2015 semifinals, Pichot rewrote his famous speech, inviting Argentines to grow under pressure.

Project Roles
Art Director, Designer
Company
Wieden+Kennedy
Skills
Art Direction, Design
Media
Advertising
Project Industries
Sports
Nike - Bajo Presión