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Wrangler x Leatherman

Collaborative project at RetroFuzz to design a mini-site for the 2015 Wrangler x Leatherman collaboration. These two iconic American brands joined forces to offer an exclusive limited-edition package and wanted to inspire their customers to be more adventurous in their everyday lives; whether that's on their commute in the city, a weekend camping trip, or at home in the tool shed. We created three personas ('Adventurer', 'Journeyman' and 'Worker') with specific shopping guides and tool tips for each – all enhanced with video clips to explain the unique benefits of the Wrangler TOUGHMAX™ jean and a stop-animation demonstration of the Leatherman Piranha tool.

Project Roles
Designer
Company
Wrangler
Skills
Design, Digital
Media
Websites
Project Industries
Fashion
Wrangler x Leatherman
Wrangler x Leatherman
Wrangler x Leatherman
Wrangler x Leatherman
Wrangler x Leatherman