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MTV Challenges Your Music IQ

People who actually watched MTV for the music were true fans of their favorite artists. And because MTV made an artist's image important, we decided to reward music fans with a challenge. We created this provocative print campaign that teased a key characteristic, and if you knew the icon, you were in the club.

Project Roles
Copywriter, Creative Director
Company
MTV
Skills
Copywriting, Creative Direction
Media
Magazines
Project Industries
Entertainment
MTV Challenges Your Music IQ