Bacardi & Cola Get the Job Done
Bacardi & Cola were born because we needed people to stop ordering “Rum & Cokes.” Love ‘em or hate ‘em, this party-loving, to-cool-for-school, totally outrageous duo’s commercials tested at the top of Millward Brown’s charts and Bacardi sales were up ever since.
- Project Roles
- Copywriter, Creative Director
- Copywriting, Creative Direction
- Commercials - Broadcast
- Project Industries