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Bacardi & Cola Get the Job Done

Bacardi & Cola were born because we needed people to stop ordering “Rum & Cokes.” Love ‘em or hate ‘em, this party-loving, to-cool-for-school, totally outrageous duo’s commercials tested at the top of Millward Brown’s charts and Bacardi sales were up ever since.

Project Roles
Copywriter, Creative Director
Company
Bacardi
Skills
Copywriting, Creative Direction
Media
Commercials - Broadcast
Project Industries
Wine/Spirits
Bacardi & Cola Get the Job Done