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Uber Driver Campaign Breaks Records

Uber needs drivers and riders to exist. Unfortunately, many people still don’t think Uber is for them. So, we created two fully integrated campaigns which included TV, online video, display, Facebook and Instagram. First, we told potential drivers to “Get Your Side Hustle On” by crafting a campaign that broke sign-up records by showing just how easy and flexible it is to drive with Uber. And then, we inspired people to take their first ride by featuring suburban folks using Uber as The Better Way To Get There.

Project Roles
Creative Director
Company
Uber
Skills
Creative Direction
Media
Commercials - Broadcast, Commercials - Video, GIFs, Social Media Content
Project Industries
Technology
Uber Driver Campaign Breaks Records