Locl is a premium lifestyle brand from Los Angeles that reconsiders the surfing audience. The icon is inspired by classic surfboard shapes, paired with a typeface developed specifically for Locl in collaboration with Jack Grafton. I worked collaboratively with Locl’s founder to develop the branding, website and packaging.
- Project Roles
- Adobe Illustrator, Adobe InDesign, Design, Fashion, Type Design, Vector
- Icons, Logos, Patterns, Typography, UI Design, UX Designs, Websites
- Project Industries
- Fashion, Luxury, Startups