Godiva

My partner and I won a pitch for Godiva while at Pereira & O’Dell. Our campaign, “It’s more than just chocolate,” included a new photography style, a new typographic style, their first-ever tagline and a variety of activations.

It was based in the idea that Godiva is an affordable luxury and should therefore be presented in a premium, but approachable way.

Project Roles
Art Director, Creative Director, Designer, Retoucher
Company
Godiva
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Compositing, Conceptual, Content, Design, Experiential, Food, Integrated, Keynote, Management of Teams 1-10, New Business, Print, Retouching, Scripting, SketchUp, Social, Storyboarding, Type Design
Media
Advertising, Brand Films, Brand Guidelines, Branded Content, Lettering, Photography, Pitch Decks, Products - Physical, Typography
Project Industries
Luxury, Packaged Goods
Godiva
Godiva
Godiva
Godiva
Godiva
Godiva
Godiva
Collaborators
Support