Godiva
My partner and I won a pitch for Godiva while at Pereira & O’Dell. Our campaign, “It’s more than just chocolate,” included a new photography style, a new typographic style, their first-ever tagline and a variety of activations.
It was based in the idea that Godiva is an affordable luxury and should therefore be presented in a premium, but approachable way.
- Project Roles
- Art Director, Creative Director, Designer, Retoucher
- Company
- Godiva
- Skills
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Compositing, Conceptual, Content, Design, Experiential, Food, Integrated, Keynote, Management of Teams 1-10, New Business, Print, Retouching, Scripting, SketchUp, Social, Storyboarding, Type Design
- Media
- Advertising, Brand Films, Brand Guidelines, Branded Content, Lettering, Photography, Pitch Decks, Products - Physical, Typography
- Project Industries
- Luxury, Packaged Goods