Allo is a messaging app...but unlike others, Allo is powered by Google Assistant—which means you can do so much more than send texts or photos. Like... Add 1000+ people to a group chat. Create selfie stickers. Have a personal assistant that finds gifs for you, looks up directions, manages your schedule, plays music, gives you live game updates, tells you a joke... The list goes on.
To increase awareness and onboard new groups of users, we launched a bright and bold campaign targeting freshmen at the Big 10 schools this fall. We positioned Allo as the official college app that brings students together in fun ways while helping them navigate their new campus life.
- Project Roles
- Art Director, Creative Director
- Art Direction, Conceptual, Creative Direction, Digital, Social
- Advertising, Social Media Content, Events, Mobile Apps, Posters, Products - Digital
- Project Industries
- Advertising, Technology