Pampers | World Prematurity Day
For this spot we filmed real moms, their premature babies, and their nurses in an active Neonatal Intensive Care Unit in NYC. There were tight time constraints so I had to location scout and secure the hospital while still searching for directors & production companies. We shot the spot over 2 days given the amount of scenes, non-actor talent, and laws that permit babies that young to be on camera for only a few minutes at a time.
P&G gave us an internal award for achieving high production quality under difficult circumstances.
- Project Roles
- Content Producer, Producer
- Children, Film, Live Action, Managing Budgets, Post-Production, Producing
- Advertising, Branded Content, Commercials - Video
- Project Industries
- Advertising, Packaged Goods