Pampers | #BetterForBaby
The job was very low budget so on top of producing for the agency I played a large part in line producing -- I researched and secured the families we surprised; found and hired local vendors (gardeners, playground builders, painters, etc); shopped for supplies since there was minimal budget for art department. After shooting I saw it through post as well. The 3x films ran as 2:00 online videos.
In a second part of the social campaign, I drove around New England with my copywriter and recorded/filmed moms singing lullabies to their newborn babies. The content we recorded aired as :60 online radio ads.
- Project Roles
- Content Producer, Line Producer, Producer
- Children, Content, Live Action, Low Budget, Managing Budgets, Producing
- Branded Content, Commercials - Radio, Commercials - Video, Social Media Content
- Project Industries
- Advertising, Packaged Goods