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Pampers | #BetterForBaby

The job was very low budget so on top of producing for the agency I played a large part in line producing -- I researched and secured the families we surprised; found and hired local vendors (gardeners, playground builders, painters, etc); shopped for supplies since there was minimal budget for art department. After shooting I saw it through post as well. The 3x films ran as 2:00 online videos. In a second part of the social campaign, I drove around New England with my copywriter and recorded/filmed moms singing lullabies to their newborn babies. The content we recorded aired as :60 online radio ads.

Project Roles
Content Producer, Line Producer, Producer
Company
Pampers
Skills
Children, Content, Live Action, Low Budget, Managing Budgets, Producing
Media
Branded Content, Commercials - Radio, Commercials - Video, Social Media Content
Project Industries
Advertising, Packaged Goods
Pampers | #BetterForBaby
Collaborators