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Big Giant Seattle's Best Coffee Rebrand

Starbucks owned SBC and wanted to do something with it. Howard Schulz and Michelle Gass gave us a blank slate to reinvent not just a brand but a company integrated around an idea. Bright spots everywhere. Those words were never used in public, but served to guide the agency and company on their new journey to bring great coffee everywhere.

Project Roles
Creative Director
Company
Creature
Skills
Creative Direction
Media
Brand Films, Brand Guidelines, Branded Content, Commercials - Broadcast, Concept Art, Environmental Design, Events, Interactive Installations, Logos, Packaging, Products - Physical, Retail Designs, UI Design
Project Industries
Beverage
Big Giant Seattle's Best Coffee Rebrand
Big Giant Seattle's Best Coffee Rebrand
Collaborators