Big Giant Seattle's Best Coffee Rebrand
Starbucks owned SBC and wanted to do something with it. Howard Schulz and Michelle Gass gave us a blank slate to reinvent not just a brand but a company integrated around an idea. Bright spots everywhere. Those words were never used in public, but served to guide the agency and company on their new journey to bring great coffee everywhere.
- Project Roles
- Creative Director
- Company
- Creature
- Skills
- Creative Direction
- Media
- Brand Films, Brand Guidelines, Branded Content, Commercials - Broadcast, Concept Art, Environmental Design, Events, Interactive Installations, Logos, Packaging, Products - Physical, Retail Designs, UI Design
- Project Industries
- Beverage
