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Pacifico Beer

Over 9 years i made and oversaw a lot of the Pacifico work. Someone had to do it. We traveled throughout Mexico to identify places and experiences that we deemed as quintessentially Pacifico. There was always a subtle sense of humor and sprinkles of absurdity that for me was required of a beer that's mostly about having a good time. The very first ad for Pacifico however set the course for the brand even today. Brought all the way from Mexico, just to take you back.

Project Roles
Copywriter, Creative Director
Creative Direction
Advertising, App Design, Art, Brand Films, Commercials - Broadcast, Websites
Project Industries
Pacifico Beer
Pacifico Beer
Pacifico Beer
Pacifico Beer