Over 9 years i made and oversaw a lot of the Pacifico work. Someone had to do it. We traveled throughout Mexico to identify places and experiences that we deemed as quintessentially Pacifico. There was always a subtle sense of humor and sprinkles of absurdity that for me was required of a beer that's mostly about having a good time. The very first ad for Pacifico however set the course for the brand even today. Brought all the way from Mexico, just to take you back.
- Project Roles
- Copywriter, Creative Director
- Creative Direction
- Advertising, App Design, Art, Brand Films, Commercials - Broadcast, Websites
- Project Industries