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Effient website redesign

Having a heart attack changes everything, and taking Effient as prescribed is essential for recovery. The purpose of this project was to design a stronger Effient website to better help people rebuild their lives. This design approach utilizes vivid illustrations, subtle animation, and long scrolling pages to better connect to patients in a more playful and interactive way. Scrolling activates animation such as the movement of platelets through a stent illustration or the the revealing of cardiograph lines. The less traditional navigation and use of the hamburger make for a cleaner, more modern feel. Most pharma websites are intimidating because they contain an overwhelming amount of copy. However, our site is broken down into bite-sized chunks of information that follow more of an approachable, storytelling flow.

Project Roles
Art Director, Designer, Product Designer
Company
DDB
Skills
Adobe Illustrator, Adobe Photoshop, Art Direction, Design, Digital, Interaction, Lifestyle, Mobile, Visual Development
Media
2D Animations, Advertising, Icons, Product Designs, Products - Digital, UI Design, UX Designs, Visual Designs, Websites, Wireframes
Project Industries
Health/Pharma
Effient website redesign
Effient website redesign
Effient website redesign
Effient website redesign
Effient website redesign
Effient website redesign
Effient website redesign