Effient website redesign
Having a heart attack changes everything, and taking Effient as prescribed is essential for recovery. The purpose of this project was to design a stronger Effient website to better help people rebuild their lives.
This design approach utilizes vivid illustrations, subtle animation, and long scrolling pages to better connect to patients in a more playful and interactive way. Scrolling activates animation such as the movement of platelets through a stent illustration or the the revealing of cardiograph lines. The less traditional navigation and use of the hamburger make for a cleaner, more modern feel.
Most pharma websites are intimidating because they contain an overwhelming amount of copy. However, our site is broken down into bite-sized chunks of information that follow more of an approachable, storytelling flow.
- Project Roles
- Art Director, Designer, Product Designer
- Adobe Illustrator, Adobe Photoshop, Art Direction, Design, Digital, Interaction, Lifestyle, Mobile, Visual Development
- 2D Animations, Advertising, Icons, Product Designs, Products - Digital, UI Design, UX Designs, Visual Designs, Websites, Wireframes
- Project Industries