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  • AARON
  • AARON Creative Director / Strategist / Creative Technologist
  • Rate
Edward Life Sciences

When rolling out the biggest innovation in heart valve technology - the leader in the industry chose me as their go-to. I built a strong and compelling story around Edwards’ transcatheter heart valve using 3D renderings, parallax scrolling, and big brand imagery. I then enabled the user to download white papers and watch videos. Simply put, this trendsetting micro-site took the industry by storm.

Project Roles
Art Director, Creative Director, Interactive Producer, UX/IA Designer
Company
Edwards Lifesciences
Skills
Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Adobe Photoshop, Art Direction, Creative Direction, CSS
Media
Advertising, Branded Content, Microsites, UI Design
Project Industries
Health/Pharma, Technology