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The Greatest Action Movie Ever

1 in 3 children in America is overweight or obese. To help fight childhood obesity, we launched The Greatest Action Movie Ever (G.A.M.E.). This integrated platform takes something kids love—action movies—to get them doing things they usually resist—being physically active and eating right. Thousands of kids took action. Millions of views. Billions of calories burned.

Project Roles
Copywriter, Creative Director, Director, Writer
Company
Ad Council
Skills
Conceptual, Copywriting, Creative Direction, Digital, Entertainment, Film, Filmmaking, Integrated, Interactive
Media
Advertising, Experimental Films, Interactive Videos, Short Films, Websites
Project Industries
Advertising, Entertainment, Non-Profit
The Greatest Action Movie Ever