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Autotrader #drivenbystyle

Working with Autotrader we staged a #DriveByStyle outdoor experience in the Wynwood Arts District of Miami. Pedestrians passing by could interact with an installation that used color-sensing technology and 3D mapping to detect the color of their clothes and project that color onto a car to match. The stunt was devised to demonstrate the functionality of Autotrader.com, which uses customizable search features to match users with the perfect car in their perfect color.

Project Roles
Art Director, Designer
Company
AutoTrader
Skills
Adobe Illustrator, Adobe Photoshop, Art Direction, Design, Stunts, Technology
Media
Branded Content, Commercials - Video, Products - Digital, Projection Mapping
Project Industries
Automotive
Autotrader #drivenbystyle
Autotrader #drivenbystyle
Autotrader #drivenbystyle