Working with Autotrader we staged a #DriveByStyle outdoor experience in the Wynwood Arts District of Miami. Pedestrians passing by could interact with an installation that used color-sensing technology and 3D mapping to detect the color of their clothes and project that color onto a car to match. The stunt was devised to demonstrate the functionality of Autotrader.com, which uses customizable search features to match users with the perfect car in their perfect color.
- Project Roles
- Art Director, Designer
- Adobe Illustrator, Adobe Photoshop, Art Direction, Design, Stunts, Technology
- Branded Content, Commercials - Video, Products - Digital, Projection Mapping
- Project Industries