THE MISSION: To connect a community of good eaters. "Together, we can spread our knowledge about good eating and make the information more accessible to all. It starts by empowering the community to ask what’s on our plates.” MY INVOLVEMENT: I worked with the Foodstand team while the app was an internally-incubated venture of Purpose, taking on the role of lead UX designer in support of both the iOS app and app’s online presence from MVP to a successful launch.