Support Your Local Business campaign

We developed the Support Your Local Business campaign to distinguish Optimum Business from its humongous rival, Verizon FiOS. Over the course of a year and a half, we met with dozens of small business to hear their stories. In addition to writing for TV, radio, print and outdoor, I was involved in everything from scouting to interviews to post-production.

Project Roles
Copywriter
Company
Gardner Nelson + Partners
Skills
Copywriting, Editing, Post-Production
Media
Advertising, Commercials - Broadcast, Commercials - Radio
Project Industries
B2B, Media
Support Your Local Business campaign
Support Your Local Business campaign
Support Your Local Business campaign
Support