We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
Point Hoarders, Southwest

Southwest noticed a lot of customers were holding onto their reward points. Many more reward points than they needed to take a free flight (which Southwest actually WANTS them to take.) So we created a condition called Point Hoarding and tried to help people identify their non-traveling tendencies.

Project Roles
Copywriter
Company
Southwest
Skills
Conceptual, Content, Copywriting, Digital, Comedy
Media
Commercials - Video, Websites
Project Industries
Travel/Tourism, Advertising
Point Hoarders, Southwest
Point Hoarders, Southwest
Point Hoarders, Southwest
Point Hoarders, Southwest
Collaborators