To introduce this Aussie-inspired, Colorado-based yoghurt brand nationwide, we created a campaign that spanned print, out of home, social media, sampling opportunities, package redesign and a brand spankin' new website.
To create some IRL social fodder, we also started printing delicious thoughts on each foil cap with the tag #FlipYoLid. Fans kind of went crazy for it, posting their expressive lids with captions like, "My yoghurt totally gets me." Always a good sign.
- Project Roles
- Conceptual, Content, Copywriting, Digital, Social