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Okay
Noosa

To introduce this Aussie-inspired, Colorado-based yoghurt brand nationwide, we created a campaign that spanned print, out of home, social media, sampling opportunities, package redesign and a brand spankin' new website. To create some IRL social fodder, we also started printing delicious thoughts on each foil cap with the tag #FlipYoLid. Fans kind of went crazy for it, posting their expressive lids with captions like, "My yoghurt totally gets me." Always a good sign.

Project Roles
Copywriter
Company
EVB
Skills
Conceptual, Content, Copywriting, Digital, Social
Media
Advertising
Noosa
Noosa
Noosa
Noosa
Noosa
Noosa