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HSUS - Where do Puppies Come From?

The goal was to get people to stop and think about where puppies come from. Many of us think we know. But the reality is that we don't, as most puppies bought online and in stores come from puppy mills. This campaign helped us educate people about this sad fact, and inspire them to be responsible when buying a puppy. I served as lead creative (copy) throughout the whole process and across all deliverables.

Project Roles
Copywriter, Creative Director
Humane Society
Conceptual, Copywriting, Creative Direction
Commercials - Video
Project Industries