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Ritz - Life's Rich

Since 1914, Ritz has been offering people a taste of the good life - with its rich, buttery flavor, Ritz was the first affordable cracker. We embraced this history as we created Ritz's new tagline and its first campaign in eight years. With "Life's Rich," we looked to redefine "richness" in today's terms and celebrate the moments that truly make life meaningful.

Project Roles
Art Director
Company
Ritz Crackers
Skills
Art Direction
Media
Advertising
Project Industries
Packaged Goods
Ritz - Life's Rich
Ritz - Life's Rich
Ritz - Life's Rich
Ritz - Life's Rich
Ritz - Life's Rich
Ritz - Life's Rich
Ritz - Life's Rich