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Virgin Sport Branding
Richard Branson and Virgin approached us to create an entirely new brand, Virgin Sport. This involved designing the new logo & visual language, forging the brand's entire tone of voice, and the brand proposition.
Additionally, beyond the brand identity, we’ve also built the brand’s vision of changing the way people exercise; making it fun, inclusive and with that Virgin twist. The brand launch is April 30th, with the world's first Festvial of Sport in London's Hackney.
- Project Roles
- Copywriter, Creative Director
- Company
- Virgin
- Skills
- Conceptual, Content, Copywriting, Entertainment, Lifestyle, New Business
- Media
- Advertising, Brand Guidelines, Branded Content, Logos, Manifestos, Photography, Roadmaps, Social Media Content, Websites
- Project Industries
- Advertising, Lifestyle, Sports
